Adam Zwickle

Adam Zwickle
  • Associate Professor
  • Community Sustainability
  • Environmental Science and Policy Program
  • Criminal Justice

WEBSITE

https://www.canr.msu.edu/people/adam-zwickle

BIOGRAPHY

Adam conducts interdisciplinary social science research centered on communicating environmental risks and encouraging sustainable behaviors.  Drawing from the fields of social psychology and risk communication, his work integrates theories of individual perception and message framing to aide communication practitioners.  Specifically, his goal is to better communicate environmental risks in ways that reduce the amount that their long term impacts are discounted.  He is also active in sustainability issues at the university level.  He has worked with colleagues to develop a valid assessment of sustainability knowledge targeted at undergraduate students, partnered with university sustainability offices to increase conservation behaviors among students, and believes in using campuses as living laboratories to produce both theoretical and practical research as well as tangible local impacts.

AREA OF EXPERTISE

  • Perception and communication of environmental risks
  • Sustainability knowledge and social science theory