Stan Kaplowitz

Stan  Kaplowitz
  • Professor Emeritus
  • Sociology



Stan Kaplowitz holds a Ph.D in Sociology and a BS in Mathematics from the University of Michigan. He has published well around 50 articles and book chapters. He has twice been the co-author of an article selected for the Article of the Year Award  by the Communication & Social Cognition Division of National Communication Association.  He has had several articles each published in such top journals as Social Psychology Quarterly, Public Opinion Quarterly,  Human Communication Research and Communication Monographs. Dr Kaplowitz specializes in social psychology, especially of attitudes and communication. He has published articles on persuasion, attitude change over time, racial attitudes and beliefs, and physician patient communication, attitudes towards climate change policies, towards donating tissue to bio-banks and attitudes towards a big MSU riot. He also applies quantitative methods to predicting risk of lead poisoning from environmental and socio-demographic data. He has received grants for that work and has written articles that develop more cost-effective ways to determine which children need Blood Lead Level tests and is continuing to update his work in this area. An increasingly important part of his current research involves finding ways of increasing energy conserving behavior and increasing public support for energy conservation policy. Hence he has studied attitudes towards the gasoline tax. He also has a grant from Michigan State University whose purpose is to study policies that will increase carpooling and other forms of energy conserving commuting and has made a number of policy recommendations as a result of these studies. While Dr. Kaplowitz officially retired in May 2012, he has continued occasionally teaching a graduate level course in attitudes, working with students, and involvement in research.


  • Social Psychology
  • Attitudes and Communications
  • Persuasion
  • Racial attitudes and beliefs
  • Physician patient communication
  • Attitudes toward climate change